Getting started
Experience Profiles: different designs for different clients
Use Experience Profiles to give groups of HighLevel sub-accounts, users or roles their own theme, menu and page settings.
An Experience Profile is a complete design: brand, look, navigation, page settings and client features. Every agency starts with a Default profile. Add more when different clients should see different things, for example restaurants vs real estate, or trial vs paid.
Create a profile
- In the profile bar at the top of the editor, click Manage profiles.
- Click Create profile, or Duplicate an existing one to start from a copy.
- Choose who gets it:
- Location targeting: all sub-accounts, selected ones, or all except selected.
- User targeting, Roles and User types for finer control.
- Click Activate profile, then Publish.
Which profile wins?
The most specific match wins: a specific user, then a sub-account, then a role or user type, then Default. Use Priority to break ties.
What a profile controls
The Brand, Look, Elements, Pages and AI tabs all edit the profile selected in the bar ("Editing: Default"). The Login tab is agency-wide, since there's only one login page.
You can create up to 24 profiles.
Still stuck? Message us on WhatsApp and we'll help you set it up.