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Experience Profiles: different designs for different clients

Use Experience Profiles to give groups of HighLevel sub-accounts, users or roles their own theme, menu and page settings.

An Experience Profile is a complete design: brand, look, navigation, page settings and client features. Every agency starts with a Default profile. Add more when different clients should see different things, for example restaurants vs real estate, or trial vs paid.

Create a profile

  1. In the profile bar at the top of the editor, click Manage profiles.
  2. Click Create profile, or Duplicate an existing one to start from a copy.
  3. Choose who gets it:
    • Location targeting: all sub-accounts, selected ones, or all except selected.
    • User targeting, Roles and User types for finer control.
  4. Click Activate profile, then Publish.

Which profile wins?

The most specific match wins: a specific user, then a sub-account, then a role or user type, then Default. Use Priority to break ties.

What a profile controls

The Brand, Look, Elements, Pages and AI tabs all edit the profile selected in the bar ("Editing: Default"). The Login tab is agency-wide, since there's only one login page.

You can create up to 24 profiles.

Still stuck? Message us on WhatsApp and we'll help you set it up.