Set your brand colours, fonts and logo

Everything starts in the Brand tab. Set it once and every look and page uses it.

Highline

Colours

• Brand colour: your main colour.
• Use a second colour: adds a Second colour for gradients and accents.
• Where your brand colour goes: Sidebar and top bar only, or Everywhere (buttons, links and highlights too).

Logo

• Logo image link: an https:// link to your logo. About 200 × 28 px works best. Leave it empty to show each sub-account's name.
• On a dark sidebar: show the logo in White or in Its own colours.

Greys

• Grey tone: Cool, Neutral or Warm.
• Contrast: softer or stronger separation between surfaces.

Classic

• Brand palette: primary, secondary and accent colours.
• Typography: Body font and Heading font.
• Shape: corner radius presets.

On Classic, the expanded sidebar keeps HighLevel's own agency logo, which you set in HighLevel's white label settings.

Profiles

Brand settings belong to the selected Experience Profile. A profile shows Inherited from Default until you change something in it, and Reset to Default brings it back in line.